Tourism is a service sector with great potential for Finland, and a growing export sector. In 2017, tourism exports accounted for more than 17% of the export income generated by services. The total demand for tourism was approximately EUR 15 billion, and its direct share of GDP was 2.6 %. Tourism employs more than 140,000 people. In addition, tourism has significant regional economic impacts.
"Achieving more together – sustainable growth and renewal in Finnish tourism" is the name of Finland's national tourism strategy for 2019–2028. It envisions Finland as the most sustainably growing tourist destination in the Nordic countries. The key objective is to double tourism exports. The strategy identifies four key priorities that will enable sustainable growth and renewal of the tourism sector: supporting activities that foster sustainable development, responding to digital change, improving accessibility to cater to the tourism sector's needs, and ensuring an operating environment that supports competitiveness. Cooperation plays a major role, as the name of the strategy indicates.
The tourism strategy is based on the roadmap for growth and renewal in Finnish tourism 2015– 2025, which was updated in 2019. The horizontal expert group on tourism played a key role in the update. The Tourism Strategy supports Prime Minister Rinne's Government Programme. The purpose of the strategy is to provide a common guideline for development work in the tourism sector. Measures will be taken in collaboration by a wide range of actors.
Contact person at the Ministry of Economic Affairs and Employment: Sanna Kyyrä, Chief Specialist, tel. +358 50 358 9497, Innovations and Enterprise Financing Department.